Adidas lures James Harden (and his beard) from Nike

James Harden can find the money for a lot a lot more merchandise to shape his signature beard after signing a new endorsement offer with Adidas. Nike has experienced to view its back again as pesky upstart Beneath Armour can make waves in the athletic attire market. But Nike can’t overlook its older rival Adidas possibly.

Adidas announced Thursday that it had signed Houston Rockets superstar James Harden to a new deal. Harden — and his epically awesome beard — experienced been with Nike.

Harden will star in a new advertisement campaign for Adidas ( ADDYY ) that’s set to kick off on Oct one — a handful of weeks ahead of the begin of the NBA regular year. As portion of the deal, Harden will get his very own sneaker as nicely as an attire selection.

“He is presently one particular of the most recognizable athletics figures because of his game, his appear, his hunger to acquire and his design on the off the court,” mentioned Chris Grancio, worldwide basketball standard manager for Adidas in a assertion.

Conditions of the offer had been not disclosed. But ESPN described that it’s a 13-yr offer well worth $ 200 million. Adidas had no remark about the details of the contract. Harden’s agent, Rob Pelinka of Landmark Sports activities, was not immediately obtainable for comment.

Harden is a huge get for Adidas. He’s younger (he turns 26 at the conclude of August) and was the next-major scorer in the NBA previous year, trailing only his previous Oklahoma Metropolis Thunder teammate Russell Westbrook.

Harden played his very first 3 seasons for the Thunder before being traded to the Rockets in 2012. He experienced profession highs in scoring, assists and rebounds previous yr and completed 2nd to Stephen Curry of the Golden Condition Warriors in the MVP vote.

The Rockets missing to the Warriors in the NBA’s Western Convention Finals.

Harden joins many other youthful NBA stars at Adidas, such as Damian Lillard of the Portland Trailblazers, John Wall of the Washington Wizards, previous NBA MVP Derrick Rose of the Chicago Bulls and very last year’s Rookie of the Year Andrew Wiggins of the Minnesota Timberwolves.

Adidas, which also owns Reebok, is way powering Nike ( NKE ) in the basketball footwear and clothing market.

Nike was not quickly offered for remark about Harden. But it is intriguing that they possibly selected to allow him stroll or have been unable to outbid Adidas.

That was not the situation previous 12 months when another Oklahoma City Thunder star Kevin Durant, acquired a huge offer you from Underneath Armour ( UA ) to depart Nike. The Home of Swoosh re-signed Durant for an additional 10 a long time.

So it could be a signal that Nike is much much more concerned about any threats from Under Armour, who has Curry as a spokesman, than it Adidas.

Also, Nike isn’t exactly hurting in the NBA spokesman office. Kobe Bryant, Chris Paul and LeBron James are also Nike endorsers. And Nike proceeds to mint money from Michael Jordan’s line of shoes as nicely.

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