Bud Light’s #UpForWhatever slogan brings about social media uproar

Budweiser developed a stir on social media Tuesday over a slogan on a Bud Mild beer bottle.

The slogan, which is a element of the company’s #UpForWhatever marketing campaign, seems on the bottle’s label and reads: “The best beer for getting rid of ‘no’ from your vocabulary for the evening.”

The photo was first posted on Reddit on Monday night, but soon spread all more than social media exactly where numerous accused the slogan of promoting rape society.

Shortly following the outcry, Anheuser-Busch ( AHBIF ) launched a assertion apologizing for slogan.

“The Bud Light-weight Up for Whatever marketing campaign, now in its second year, has inspired thousands and thousands of shoppers to interact with our manufacturer in a positive and gentle-hearted way,” Alexander Lambrecht, vice president of Bud Light-weight, said on the firm’s website. “In this spirit, we developed much more than 140 various scroll messages intended to encourage spontaneous enjoyable. It truly is very clear that this message skipped the mark, and we regret it.”

Lembrecht also added that the company “would never condone disrespectful or irresponsible behavior.”

On Tuesday, numerous on Twitter ( TWTR , Tech30 ) utilised #UpForWhatever to get shots at the firm.

“I’m not #UpForWhatever if #UpForWhatever implies a absence of consent and rape, sorry beer bros,” tweeted Twitter person Miranda Nelson.

This is not the very first time that Bud Light-weight has run into difficulties with its #UpForWhatever marketing campaign, nonetheless.

In March, Bud Light stirred controversy when the company’s Twitter account sent out a tweet on St. Patrick’s Working day that some felt played down sexual consent.

“On #StPatrickDay you can pinch people who do not wear inexperienced. You can also pinch individuals who aren’t #UpForWhatever,” the tweet read through.

CNNMoney (New York) April 28, 2015: 5:38 PM ET

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