Design in a scorching tub on a truck showcase Carl’s Jr. new 1,000-calorie burger

The bro-iest burger in The united states Carl’s Jr. desired to make “the most American point at any time.” The end result is an ad campaign for a thousand-calorie, hotdog-hamburger-hybrid that stacks a swimsuit product, a scorching tub, and a pickup truck in entrance of the Statue of Liberty.

Carl’s Jr. — acknowledged in some regions as Hardee’s — is launching its new ad for The Most American Thickburger on Thursday, and it characteristics design Samantha Hoopes chowing down on the burger donning an American Flag bikini.

But the restaurant’s CEO, Andrew Pudzer, advised CNNMoney’s Cristina Alesci “the most American thing at any time” is not intended for all Americans.

“Our goal customer is that eighteen to 34 calendar year outdated, youthful, hungry man that needs to arrive in and get a huge, juicy, delicious burger,” he said.

And the Most American Thickburger happens to be one of the restaurant’s largest. At a lot more than 1,000 calories, the beef patty is stacked with a hotdog, potato chips and cheese.

While several fast-foodstuff chains have been striving to cater to a overall health-acutely aware customers by eliminating foodstuff additives and genetically modified substances, Carl’s Jr is self-confident about heading in its indulgent course.

“We truly promote far more of the tasty, massive, indulgent burgers, by significantly, than we sell of any of the healthful merchandise we promote,” Pudzer said.

With $ three billion in sales previous calendar year and expansion that outpaced numerous of its competition, Carl’s Jr. has explanation to adhere with its higher-calorie food and the “sex sells” advertising and marketing it’s acknowledged for.

The Thickburger ranges from 1,030 to 1,230 calories and commences at $ 5.79 or $ eight.29 for a combo food, in accordance to the company’s web site.

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