Hershey lawsuit angers enthusiasts of British chocolate in U.S.

British-created Cadbury — forbidden in US.

Supporters of suitable British chocolate are up in arms in excess of a trademark dispute in between Hershey and an importer.

Hershey ( HSY ) submitted a lawsuit in August against LBB Imports, a New Jersey company that sells specialty products from Britain, South Africa and Australia.

LBB has considering that stopped importing the U.K. brands that Hershey objected to. Nonetheless, the go has ended up offending followers of British-created chocolate.

It sparked an offended reaction from Tea &amp Sympathy, a New York keep that specializes in British merchandise.

“Thanks to legal motion by the so-known as chocolate maker Hersheys, we can no longer import the genuine Cadbury chocolate from England,” the store wrote on its Fb ( FB , Tech30 ) website page. “They want us to sell their dreadful Cadbury approximation but we can’t in great conscience market you this sort of dreadful chocolate when we have manufactured our track record on offering you the yummy true English things.”

Hershey accused LBB of violating trademark legal guidelines by importing U.K. candies these kinds of people created by Cadbury that only Hershey has the proper to offer in the United States.

In the lawsuit, Hershey mentioned LBB violated its trademarks by importing chocolate bars well-liked in the United Kingdom, this kind of as Toffee Crisp, Yorkie, Maltesers and Cadbury.

Hershey argued that the black and orange packaging of Toffee Crisp also intently resembles that of its Reese’s model. Hershey claims customers may also confuse the U.K. makes Yorkie and Maltesers with its York and Malteser merchandise.

LBB also imported British-made Package Kat and Rolo candies, however Hershey has the appropriate to distribute them in the United States.

“Provided the immeasurable price of our brand names, we work challenging to shield these essential mental assets and defend them from infringement,” stated Hershey spokesman Jeff Beckman.

Beckman mentioned LBB recently signed an arrangement to cease marketing the forbidden confections and the lawsuit has given that been dropped.

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