KFC assessments edible coffee cups

KFC’s a hundred% edible coffee cups are lined with white chocolate.

KFC is arranging to brew up anything quirky for its consumers in the United Kingdom — a a hundred% edible chocolate coffee cup.

The cups are part of a marketing gimmick to mark the start of Seattle Very best Espresso (a Starbucks ( SBUX ) model) at KFC ( YUM ) restaurants in the U.K.

“We believed about how we can make this second even much more specific,” said KFC spokeswoman Jenny Packwood.

In accordance to the fast food cafe, the shell of the cup is like a difficult biscuit and it is lined with a layer of white chocolate on the within. The outside the house of the cup bears the KFC and Seattle’s Ideal Espresso logos.

KFC’s U.K division attained out to London-primarily based agency The Robin Collective to occur up with the principle.

The conversations took area in January, mentioned founder Robin Fegen, who stated his agency is effectively-identified for dabbling in experimental meals principles this kind of as edible spoons and “medicinal” marshmallows.

“They needed some thing exciting and entertaining to mark the Seattle Greatest Coffee launch here,” explained Fegen.

So when KFC sent him a sample of the genuine waxy cardboard cup that it would be employing for the espresso model, it was the Eureka moment.

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“Why not make edible variations of it,” he stated, introducing that the firm has given that created a handful of hundred edible cups for KFC.

But will not it melt?

“The hotter the coffee, the more quickly the cup will degrade,” he stated. “So probably this isn’t really the ideal cup for your coffee which is straight out of the kettle.”

Packwood stated the edible cups are presently a examination, and not obtainable for buy however.

“But we are checking out what we would require to do to make these feasible at a larger scale,” she said.

And KFC has no plans to introduce the novelty cups in the United States.

CNNMoney (New York) February 26, 2015: 4:32 PM ET

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