Microsoft ditches Bing for Baidu in China

Microsoft founder Monthly bill Gates and Baidu CEO Robin Li at a press conference in 2011. Goodbye, Bing. Hi there, Baidu!

Microsoft is arranging to ditch its own look for engine for customers of the Microsoft Edge browser in China, offering them local rival Baidu instead. ( BIDU , Tech30 ) will turn out to be the default lookup and homepage. Bing in no way quite caught on in China. (The identify appears related to the Chinese term for “sickness.”)

The offer is among a slew of partnerships with Chinese companies that Microsoft ( MSFT , Tech30 ) announced Wednesday as China’s President Xi Jinping satisfied tech executives in Seattle on his very first point out check out to the U.S. Xi toured Microsoft’s headquarters with CEO Satya Nadella.

Microsoft also struck a new offer with Xiaomi. The Chinese smartphone firm has agreed to adopt Windows Azure to offer cloud companies to customers.

International engineering companies are scrambling to partner with Chinese corporations in an hard work to keep aggressive in China, exactly where firms have lengthy complained about the tough regulatory setting and theft of trade strategies.

So considerably it really is been a bumpy highway for Microsoft.

Previous 12 months, the Chinese government stated it was investigating how the company distributed its application, and even went so considerably as to ban the Home windows eight running system from government computer systems.

China’s longtime restrictions on foreign gaming consoles retained Microsoft’s Xbox out of the nation until finally they had been lifted recently.

Microsoft is also preventing a piracy battle in China. The company estimates ninety% of Chinese PCs are operating unlawful copies of Windows computer software.

Other tech firms these kinds of as Google ( GOOG ) and Fb ( FB , Tech30 ) have also run into problems — equally continue to be blocked in China.

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