Now Starbucks is acquiring into Tv and movie

Starbucks CEO: veterans deserve much more

Starbucks proves once again that it won’t quit with just coffee.

Its most current project requires a new media start-up that “will develop and generate nonfiction, social-affect material,” according to the new company’s founder, Rajiv Chandrasekaran.

Chandrasekaran wrote on Facebook Thursday morning that he will begin with “television and film projects” joined to a guide he co-wrote with Starbucks ( SBUX ) CEO Howard Schultz, “For Really like of Region.” Some of that content material will be made “in partnership” with Starbucks.

Schultz and Chandrasekaran teamed up very last year a e-book about the perform of veterans the two at war and at residence. Chandrasekaran is also an award-successful extended-time editor and reporter for The Washington Post.

When the ebook released final November, Chandrasekaran known as Schultz a “leader in our country and culture of unquestioned stature” who has used Starbucks for social great, like educating the community about sacrifices made by the troops.

“There are a whole lot of individuals, fairly frankly, who go in the early morning through Starbucks doors to get a early morning cup of coffee, who may not pay out a whole great deal of focus to these wars,” Chandrasekaran told CNNMoney’s Poppy Harlow.

Schultz has manufactured social causes an crucial element of the firm’s mission because he rejoined it total-time in 2008.

Starbucks has a veterans selecting initiative , and has weighed into political disputes like the fiscal cliff , the 2013 govt shutdown and the least wage .

CNNMoney (New York) February 26, 2015: 12:02 PM ET

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